What is Shopping for Sneakers?
Shopping for Sneakers is a style-based show hosted on the Kick Game YouTube channel. The format launched in March 2021. Each episode features a different personality shopping for sneakers and talking through their choices and how they may reflect their usual style choices.
The series primarily features guest appearances from a range of UK-based YouTube personalities and musicians including prominent UK Rap acts, including Central Cee, Chip and Fredo.
Shopping for Sneakers has also featured significant US, Jamaican and Nigerian musicians including Ne-Yo, Popcaan and Davido.
Shopping for Sneakers Format
Shopping for Sneakers is primarily an interview show, in which guests are invited to speak about what they are currently working on, as well to discuss their style decisions while shopping for sneakers (also known locally as ‘trainers’). Shopping for Sneakers episodes are usually recorded at Kick Game’s Covent Garden branch in London although other branches have also been used (eg. Birmingham with M1llionz and Manchester with Meekz).
The format replicates Sneaker Shopping with Complex, a US-based version which began in 2011 and has featured a range of celebrity guests including rappers, actors, professional wrestlers, football players, basketball players and other well-known personalities.
Shopping for Sneakers Example Episode
The below is an example episode of Shopping for Sneakers featuring K-Trap in conversation with the show’s host Craig Mitch.
Shopping for Sneakers Host
Craig Mitch
All of the early episodes of Shopping for Sneakers were recorded without a presenter. The guest led each of the recordings. Starting in September 2021 with the Popcaan episode Craig Mitch was introduced to host some of the episodes. Note that despite his addition to the team, many non-presenter episodes also followed.
Craig is a presenter who has featured in mainly football and music-based content since the early 2010s. He has interviewed musicians and celebrities featured on a range of YouTube channels including Kritikal TV, Link Up TV, Flavour Mag, before becoming the host of JD’s Football channel off the back of his role in Filthy Fellas. Craig has also hosted content on England’s official YouTube channel and used to present MOTDx.
Shopping for Sneakers Guests
Shopping for Sneakers is a UK-based platform. As such, it primarily features local guests. This includes UK musicians, content creators and personalities. The series has featured Premier League footballers, DJs and UK rappers. In addition, visiting international personalities have appeared on the show.
Find the complete list of Shopping for Sneakers guests below:
- Central Cee
- Fredo
- Jourdan Dunn
- Eva Apio
- ArrDee
- Deno
- Charlie Sloth
- Mist
- Stevo the Madman
- M1llionz
- Blade Brown
- Chip
- Fumez the Engineer
- Popcaan
- Russ Millions
- Davido
- Chunkz
- Lil Yatchy
- Yung Filly
- Leon Bailey
- Ne-Yo
- Mahalia
- Mabel
- Tion Wayne
- Vikkstar
- Michail Antonio
- Zeze Millz
- Harry Pinero
- Tobjizzle
- Jasmine Jobson
- Lazza
- M Huncho
- Alhan Gençay
- Rema
- Eddie Nketiah
- Burna Boy
- DDG
- Knucks
- Paddy Pimblett
- Miniminter
- Deji
- Slawn
- Fivio Foreign
- K-Trap
- Rimzee
- Dame Dash
- Loyle Carner
- Fireboy DML
- Meekz
- IShowSpeed
- Rory
- Mal
- Jason Derulo
- Miniminter
- Tobjizzle
- Tommy Fury
- Rafael Leão
- Ella Toone
- NLE Choppa
- Patrice Evra
- Tony Effe
- Blueface
- Nella Rose
- Moise Kean
- Rae Sremmurd
- Morgan Gibbs-White
- Jadakiss
- Sheek Louch
- Ivan Toney
- Nigel Sylvester
- Lola Brooke
- Latto
- Adekunle Gold
- Rio Ferdinand
- Bobby Schmurda
- Tyrique Hyde
- Ella Thomas
- Araloyin Oshunremi
- Ashley Walters
- ShxtsNGigs
- Yves Bissouma
- Sharky
- DJ Akademiks
- Busta Rhymes
- Victoria Monét
- Aurélien Tchouaméni
- Fridayy
- Dizzee Rascal
- Potter Payper
- Nemzzz
Shopping for Sneakers FAQs
Do Shopping for Sneakers guests on Kick Game actually buy the shoes?
There is no obligation for Shopping for Sneakers guests to actually purchase the items that they ‘shop’ for on the show.
