Who is Felicity Hayward?
Felicity Hayward is a model and content creator from Suffolk. As a plus size model she has been involved in campaigns with ASOS and Quiz Clothing, and has worked on collaborations with the lingerie brand Playful Promises.
Felicity is known for hosting the Channel 4 series Naked Beach in 2019 as well as featuring in a number of documentaries about plus size fashion and body positivity.
Felicity has written a book and launched a clothing brand based on a self love ethos.
Felicity Hayward as a Model
Felicity has modelled since 2012. Felicity’s first modelling gig came accidentally after being approached by Miles Aldridge in a east London. He asked her to do a shoot as Anna Nicole Smith for Ponystep magazine, before she signed to a modelling agency and continued to secure commercial spots for a range of apparel and beauty brands.
Significant editorial modelling gigs include:
- Ponystep Magazine (spring/summer 2012)
- i-D Magazine cover (summer 2012)
- Vogue Japan (September 2012)
- Glamour Magazine US (December 2012)
- + Mag cover (March 2013)
- Factice Magazine cover (August/September 2013)
- Schön! Magazine (January 2014)
- Paper Magazine (April 2014)
- Refinery29 (July 2014)
- Noctis Magazine cover (May 2015)
- Galore Magazine (August 2015)
- SLiNK Magazine (February 2016)
- Glamour Magazine (June 2018)
- Fabulous Magazine (January 2019)
- Stylist Magazine (June 2022)
Felicity has conducted many commercial shoots for fashion, beauty and lingerie brands, including the following:
- Ann Summers
- Ashley Stewart
- ASOS
- Boohoo
- Hell Bunny
- L’Oreal
- Quiz
- Rakuten
- Simply Be
- Soap & Glory
- TK Maxx
- Zizzi
- Zolando
Over the years Felicity has been represented by Storm Management before her long-term tenure with the agency MILK.
Felicity Hayward’s Brand Collaborations
Felicity Hayward has worked with a large number of brands as an Instagram content creator. This includes work with fashion, lifestyle and travel brands including:
- PrettyLittleThing
- Sky TV
- Virgin Voyages
- Malibu
- Philip Kingsley
- Yoppie
- Amazon
In addition to this Felicity has worked on more hands on collaborations and partnerships with fashion and cosmetics brands. In 2014 ASOS named Felicity as their official Curve Ambassador and Stylist.
Quiz worked with Felicity Hayward in 2017 to launch their plus size occasionwear. In 2019 Felicity Hayward collaborated with Playful Promises on a self-love-inspired lingerie line. 2020 saw Felicity work with Eylure on c eyelash line stocked at the likes of LookFantastic and ASOS.
Felicity Hayward’s Business Ventures
In 2015 Felicity launched her own Self Love Brings Beauty fashion line. Among the models recruited to help promote the release was Yinka Bokkini.
Felicity Hayward as an Author
Felicity published the “body positivity manifesto” Does My Butt Look Big in This? In June 2022 after years being outspoken about plus size representation in many aspects of the media, and promoting the idea of self love,
Felicity Hayward’s TV Appearances
- A Perfect 14 (2018)
- Curvy Girls: Stripped Bare (2018)
- Naked Beach (2019)
Felicity Hayward’s Media Appearances
- Allure (2017)
- Heart 2 Heart (2017)
- BUILD Series (2019)
- ITV News (2019)
- 4music Trending Lives (2019)
- Dragony Aunts (2020)
- Ireland AM (2022)
Felicity Hayward in Music Videos
Felicity Hayward has appeared in a number of music videos over the years for Pop and UK Rap artists. She can be seen dancing (and even twerking in a bikini) in these additional one-off modelling gigs.
Find the list of her music video appearances below:
- Stefflon Don feat. Skepta – Ding-A-Ling (2018)
- Little Mix – Strip (2018)
- Jesy Nelson – Boyz feat. Nicki Minaj (2021)
Felicity Hayward’s Personal Life
Felicity grew up in Bury St Edmunds in Suffolk and later relocated to London when she was 17. She has shown an interest in spirituality and the power of crystals.
Felicity has spoken out about the lack of representation of plus size people and models in various aspects of the media. She has been quoted speaking out against Love Island, the British Fashion Awards and London Fashion Week for their lack of diversity particularly when it comes to size representation.
In 2019 she did a TEDx Talk at a Leamington Spa event.
